The benefits of eco-friendly promotional products

9 December 2019

Promotional products can be incredibly effective when it comes to nurturing brand reputation and making your business memorable. Today, many organisations hesitate to use promotional products, as they can be viewed as wasteful and may not be particularly green. However, there are options out there for eco-friendly promotional products that can both promote an environmentally friendly manifesto and support your brand. There are some obvious benefits to making an eco-friendly choice when it comes to these products.


Promotional products are very effective

Choose the right promotional products and they can help to ensure that your brand is widely seen. That could be a bag that clients or customers carry down the street or a promotional cup that sits on someone’s desk. Investing in promotional products can help to generate leads and enquiries for the business and broaden out the reach and effectiveness of your marketing. What’s key is to choose a product that sits well with the vision and values of your business and that is useful and high quality too.


Eco-friendly promotional products demonstrate social responsibility

If you want to ensure that your brand is clear about its environmental commitment then working with eco-friendly promotional products is a great way to do it. Environmental issues are a hot topic right now and have featured frequently in the news in recent weeks. There is a clear sea change in public opinion towards taking steps to lessen the impact that we have on the natural world and help halt climate change. Many organisations are responding to this by shifting internal values and priorities to accommodate more environmentally friendly practices and processes. More sustainable business practices have become a priority and many consumers identify this as a top consideration when choosing brands to buy from. With this in mind, eco-friendly promotional products can be an essential choice for any business looking to demonstrate a commitment to a green agenda. They will not only help your brand to be more socially responsible but attract customers who care about these issues too.


The opportunity to use and reuse

The design of eco-friendly promotional products means that they are usually well made and durable and can be reused multiple times. They are the opposite of items that are meant to be used just once and then thrown away. Materials used in eco-friendly promotional products are strong, such as recycled polyethylene terephtalate (rPet), which is produced from recycled plastic bottles. These products won’t break or wear down and tend to have a much longer life span than non eco-friendly promotional products. This has a number of benefits, for example your products will be around for longer and promote support a green philosophy for your business, as they aren’t instantly disposable.

Investing in eco-friendly promotional products is a great way to increase the reach of your brand and generate leads. It also demonstrates a commitment to sustainable business practices that can reinforce key messaging and attract customers and clients who are looking to buy from environmentally responsible businesses.