Benefits of promotional products as a business

10 December 2021

Branded merchandise and promotional products create lots of opportunities for connecting with your brand, reaching a much wider audience and rewarding customer loyalty – among many other things. If you’re looking to find new ways to expand your brand reach in 2022 then working with promotional products could help you to create lots of opportunities. Here are just some of the benefits of choosing this as an option.

Reach new customers and reconnect with existing ones

Promotional products can continuously remind customers of your brand name, even if only subliminally, and increase recall of your brand messaging. One survey found that 90% of people can still remember the messaging on a promotional product they’ve been given.

Optimising advertising spend

There is a very broad range of different promotional products available, from entry level stationery like pens, calendars and pads to much more intrinsic items such as personalised umbrellas, wireless charger units and clothing. This means it is relatively easy to take advantage of promotional products at any budget. Plus, they tend to be a much cheaper, and more targeted, option than investing in something like TV advertising.

A genuinely useful gift has staying power

The promotional products that tend to have the biggest impact are those that are genuinely useful to the customer and stick around for a long time – think calendars, umbrellas, mugs and clocks. They are more likely to be kept, looked at, and picked up regularly, creating a much longer exposure to your brand and messaging than something like an advert that might only be viewed once for a few seconds.

Part of a coordinated marketing campaign

Promotional products are incredibly versatile and can be used to support a wide range of other marketing efforts and investment. For example, they may be part of a giveaway at an event, exhibition or conference, or smaller items could be used as part of your direct mail campaign. The opportunities for design flexibility in line with your branding aesthetic make promotional products a simple way to reinforce key messages of your campaigns.

Physical objects leave more of an impression

Promotional products are physical, tangible and stand out in a crowded marketing environment. The many different options available also mean there are lots of opportunities to make your products unique and distinctive. Plus, you have the added benefit of physical items being kept in sight leading to extended brand exposure.

Rewarding loyalty

Everyone loves a freebie! Well, it depends on what it is. Carefully selected promotional products that offer genuine value can help to create strong bonds with customers. In fact, one survey found that 83% of people were more likely to do business with brands they had been given promotional products by. These items can also be a great way to thank staff for excellent performance or loyal service. 79% of people said they feel appreciated when they received a promotional gift so, whether it’s customers or staff, it’s an effective way to build bonds.

People pass promotional items on

In one survey, 80% of respondents said they would pass on a promotional product to someone else. So the original investment you make can end up going a lot further.

When it comes to marketing tools there are many benefits to investing in promotional products for your business.